saturate
A1Pronunciation
UK
- /sˈætʃərˌeɪt/
US
- /ˈsætʃərˌeɪt/
Description
- soak fully
- fill completely
- flood
- overwhelm
Imagine dropping a sponge into water. It quickly becomes saturated, meaning it soaks up liquid until it can't hold any more. But saturate is not just about liquids. You can saturate a market with a new product, meaning there is so much of it that the market is full, or saturate someone with information by giving them too many details at once. Heavy rain might saturate the ground, making it muddy and unable to absorb more water.
Think of it like filling something to its absolute limit—whether that's a sponge, a market, or someone's brain! If you saturate yourself in a new culture, you immerse yourself so completely that it affects every part of your experience.
To saturate means to soak thoroughly, fill completely, or overwhelm with a particular thing. It originally described the physical process of filling something—like a cloth or soil—with liquid until it can't absorb any more. For example, "The heavy rain saturated the fields," means the ground was soaked through and couldn't hold another drop.
However, the use of saturate has expanded beyond just liquids. We also use it to describe situations where something is filled so fully that there is little or no room for more. A market can be saturated with a product if there is too much of it available, often because demand has already been met. You might also say an area is saturated with tourists during peak season, meaning it is crowded far beyond a comfortable level.
Figuratively, saturate can mean to fill someone or something with feelings, imagery, color, sound, or information. A statement like, "Television was saturated with reports of the disaster," suggests a constant, overwhelming stream of coverage. Similarly, one might say, "He saturated his mind with knowledge about ancient history" to describe deep, exhaustive study.
It implies a complete and thorough filling that goes far beyond just covering the surface. Think of it as reaching a point where adding more would be pointless or even overwhelming. Whether you are talking about sponges, markets, or minds, saturate describes the process of filling something to its absolute capacity.
Examples
- 1
Wet ground
Overnight rain had saturated the ground.
- 2
Cloth
Dip the cloth in water, but don’t saturate it.
- 3
Sweat
By the end of the game, his T-shirt was saturated with sweat.
Pattern
be saturated with + substance
be completely full of it
- 4
Market supply
The company saturated the market with cheap copies of the product.
Phrase
saturate the market
supply so much that there is little room for more
- 5
Social media
For days, social media was saturated with rumors about the breakup.
- 6
Photo editing
The editor warned that the filter would saturate the colors too much and make the photo look unnatural.
Forms and spellings
4 forms open this card.
Main spelling
- saturatenounverb
Forms
- saturatedpast tenseverbnoun
- saturating-ing formverbnoun
- saturatespluralnounverb