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demote

C2
Uncommon

Pronunciation

UK

  • /dɪmˈəʊt/

US

  • /dɪˈmoʊt/

Meanings

Verb

  1. to move someone to a lower rank or position, especially at work

  2. to move something to a lower rank, status, or priority

Beyond the definition

To demote someone is to officially lower their rank or status — think of it as the opposite of a promotion. It is usually the result of poor performance, a mistake, or a change in needs, and people usually do not want it to happen. A star athlete might be demoted to the bench if they consistently underperform, or an employee could be moved from manager to team member. Sometimes it is needed to keep the team in balance, but it's still rarely celebrated. Imagine a knight losing their title — that's a demotion in action.

Examples

  1. 1

    Workplace discipline

    The company demoted him after a series of costly mistakes.

  2. 2

    Position change

    She was demoted from team leader to regular staff last month.

    • Patternfrom + higher position to + lower position

      moving someone to a lower position

  3. 3

    Performance review

    He worries that one bad review could get him demoted.

  4. 4

    Sports team

    After a poor season, the coach demoted the captain to the bench.

    • Phraseto the bench

      out of the main team during a game

More examples
  1. 5

    Search ranking

    Search engines may demote websites that copy other people's content.

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • demote an employee
  • demote someone to a lower position
  • be demoted from manager to assistant

Word family

Explore

  • rank
  • disciplinary action

Forms and spellings

4 forms open this card.

Main spelling

  • demoteverb

Forms

  • demotedpast tenseverb
  • demoting-ing formverb
  • demotesverb