WordGarden.io
Back to search

promote

B1
verb

Pronunciation

UK

  • /prəmˈəʊt/

US

  • /prəˈmoʊt/

Description

To promote something is to help it grow, succeed, or become better known. A company promotes its products through advertising because it wants more people to notice them and buy them.

You can promote an idea, a cause, a product, or a person. A worker can be promoted to a higher job. A teacher can promote reading by encouraging students to read more. It is all about helping something move forward, gain attention, or do better. Sometimes this happens quietly, like speaking well of someone. Other times, it is easy to see, like a big marketing campaign.

Examples

  1. 1

    Product marketing

    The company used short videos to promote its new phone.

  2. 2

    Health campaign

    The school started a campaign to promote healthy eating.

  3. 3

    Positive effect

    Regular exercise can promote better sleep.

  4. 4

    Urban policy

    The article promotes the idea that cities should have more green spaces.

  5. 5

    Career advancement

    She was promoted to manager after two years on the team.

    • Pattern

      promote someone to + position

      give them a higher job

  6. 6

    Internal hiring

    The company likes to promote from within whenever possible.

    • Phrase

      promote from within

      give higher jobs to people already in the organization

  7. 7

    Public positioning

    The movie was promoted as a family comedy, but it was darker than people expected.

    • Pattern

      promote something as + description

      present it that way to the public

Forms and spellings

4 forms open this card.

Main spelling

  • promoteverb

Forms

  • promoting-ing formverb
  • promotedpast tenseverb
  • promotesverb