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retool

A1
Uncommon

Pronunciation

UK

  • /rɪtˈuːl/

US

  • /riˈtul/

Meanings

Verb

  1. to equip something again with new tools, machinery, or systems

  2. to adapt a business, project, or approach by changing its tools or methods

Beyond the definition

Imagine a carpenter building a beautiful table. Then they realize their saw is too dull, or simply wrong for the job. To retool is to replace that old saw with a better one and maybe even improve the whole set of tools and methods so the work can be done better.

It does not apply only to physical tools. A company might retool its production line to make a new product, and a school might retool its curriculum to prepare students for new needs. The idea is to adapt and improve by changing the tools, system, or way of working.

Examples

  1. 1

    Manufacturing

    The factory retooled its assembly line to build electric buses.

  2. 2

    Business strategy

    After sales dropped, the company retooled its marketing strategy.

  3. 3

    New market

    Small suppliers are rushing to retool for the battery market.

    • Patternretool for + need/market

      change the way you work so you can meet it

  4. 4

    Career change

    After losing his job in print journalism, he retooled for a career in digital media.

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • retool a factory
  • retool a strategy
  • retool operations
  • retool for growth

Word family

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Forms and spellings

4 forms open this card.

Main spelling

  • retoolverb

Forms

  • retooledpast tenseverb
  • retooling-ing formverb
  • retoolsverb