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mainstream

C1
verbnounadjective

Pronunciation

UK

  • /mˈeɪnstriːm/

US

  • /ˈmeɪnˌstrim/

Description

Think of a river—the mainstream is the main current, the biggest part of the flow. In society, "mainstream" refers to what is generally accepted or considered normal by most people. It is the dominant trend in thoughts, tastes, and behavior. If a band suddenly becomes very popular, they have gone from being underground to entering the mainstream.

Sometimes the term describes something that lacks originality; if an artist just copies whatever everyone else is doing, you might say their work is "too mainstream." It is often used in contrast to things considered alternative, niche, or counterculture. For example, while punk rock was once outside the mainstream, elements of it have now become part of the general culture.

Examples

  1. 1

    Film audience

    The movie was made for mainstream audiences, not just film experts.

  2. 2

    Radio music

    Her songs are too strange for mainstream radio.

  3. 3

    News organizations

    Mainstream media covered the story all week.

    • Phrase

      mainstream media

      large, well-known news organizations

  4. 4

    Public ideas

    His ideas were once outside the mainstream, but they are common now.

  5. 5

    Politics

    The issue has become part of mainstream politics.

  6. 6

    Popular brand

    The brand went mainstream after several famous athletes started wearing it.

    • Phrase

      go mainstream

      become widely popular or widely accepted

  7. 7

    School inclusion

    Some schools try to mainstream children with disabilities whenever possible.

    • Pattern

      mainstream + person/group

      include them in regular classes or activities

Forms and spellings

4 forms open this card.

Main spelling

  • mainstreamnounverbadjective

Forms

  • mainstreaming-ing formverbnounadjective
  • mainstreamedpast tenseverbnounadjective
  • mainstreamsverbnounadjective