mainstream
C1Pronunciation
UK
- /mˈeɪnstriːm/
US
- /ˈmeɪnˌstrim/
Description
- conventional
- popular
- common
- typical
- dominant
Think of a river—the mainstream is the main current, the biggest part of the flow. In society, "mainstream" refers to what is generally accepted or considered normal by most people. It is the dominant trend in thoughts, tastes, and behavior. If a band suddenly becomes very popular, they have gone from being underground to entering the mainstream.
Sometimes the term describes something that lacks originality; if an artist just copies whatever everyone else is doing, you might say their work is "too mainstream." It is often used in contrast to things considered alternative, niche, or counterculture. For example, while punk rock was once outside the mainstream, elements of it have now become part of the general culture.
"Mainstream" describes the ideas, beliefs, behavior, and products that are accepted and common within a society or culture. It represents what is considered conventional, typical, or popular at a given time. Think of it as the broad current in a river—most things flow with the mainstream, while some people deliberately choose to swim against it.
The term originated from the literal meaning of a "main stream," which is the primary channel of a river. This idea transferred metaphorically to represent the dominant trend or course within society. You will often hear "mainstream" used when discussing media (music, movies, news), fashion, politics, and social trends. For example: "The movie became a mainstream success," meaning it appealed to a wide audience. Or, "He rejected mainstream political views," indicating he held unconventional beliefs.
It is important to note that what is considered "mainstream" changes over time. Something once radical can become commonplace, and vice versa. The term isn't inherently positive or negative; it simply describes a thing's level of acceptance within a larger group. A politician might try to appeal to the mainstream electorate, while an artist might deliberately avoid it in favor of more experimental work. Whether you are describing popular culture, political views, or social norms, "mainstream" refers to what is widely accepted and considered typical by most people—the dominant current shaping our world.
Examples
- 1
Film audience
The movie was made for mainstream audiences, not just film experts.
- 2
Radio music
Her songs are too strange for mainstream radio.
- 3
News organizations
Mainstream media covered the story all week.
Phrase
mainstream media
large, well-known news organizations
- 4
Public ideas
His ideas were once outside the mainstream, but they are common now.
- 5
Politics
The issue has become part of mainstream politics.
- 6
Popular brand
The brand went mainstream after several famous athletes started wearing it.
Phrase
go mainstream
become widely popular or widely accepted
- 7
School inclusion
Some schools try to mainstream children with disabilities whenever possible.
Pattern
mainstream + person/group
include them in regular classes or activities
Forms and spellings
4 forms open this card.
Main spelling
- mainstreamnounverbadjective
Forms
- mainstreaming-ing formverbnounadjective
- mainstreamedpast tenseverbnounadjective
- mainstreamsverbnounadjective