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diversify

B1
verb

Pronunciation

UK

  • /daɪvˈɜːsɪfˌaɪ/

US

  • /daɪˈvɜrsəˌfaɪ/
  • /dɪˈvɜrsəˌfaɪ/

Description

Imagine a farmer who only grows one type of crop. If a disease hits that crop, the farmer could lose everything! A smart farmer diversifies—plants many different crops to spread out the risk. To diversify means to increase variety, whether in investments, interests, or even your diet. It's about not putting all your eggs in one basket. You might diversify your skills by learning a new language, or a company might diversify its products to appeal to more customers.

The word comes from the Latin diversus, meaning "different." Think of it as making something more different—adding variety where there was once sameness. A diverse group is one with many different backgrounds and perspectives, and to diversify your portfolio means to invest in a range of assets.

Examples

  1. 1

    Product strategy

    The company plans to diversify its product line next year.

  2. 2

    Investing

    Many investors diversify their portfolios to reduce risk.

  3. 3

    National economy

    After years of relying on coffee exports, the country tried to diversify its economy.

  4. 4

    Small farms

    Small farms often diversify by offering tours or selling homemade food.

    • Pattern

      diversify by + activity/method

      diversify using that new activity or method

  5. 5

    Local economy

    The town needs to diversify away from tourism if it wants more stable jobs.

    • Pattern

      diversify away from + dependency

      become less dependent on it

  6. 6

    Creative business

    As ticket sales fell, the band diversified into podcasts, merchandise, and online classes.

    • Pattern

      diversify into + new area

      start doing new kinds of business or work

Forms and spellings

4 forms open this card.

Main spelling

  • diversifyverb

Forms

  • diversifiedpast tenseverb
  • diversifying-ing formverb
  • diversifiesverb