WordGarden.iodiversify
B1Pronunciation
UK
- /daɪvˈɜːsɪfˌaɪ/
US
- /daɪˈvɜrsəˌfaɪ/
Meanings
Verb
to make or become more varied
to expand a business into different products, services, or markets
to spread investments across different assets to reduce risk
More meaningsFewer meanings
to increase representation from varied social or identity backgrounds
to evolve into a wider range of forms or species
Beyond the definition
Imagine a farmer who only grows one type of crop. If a disease hits that crop, the farmer could lose everything! A smart farmer diversifies—plants many different crops to spread out the risk. To diversify means to increase variety, whether in investments, interests, or even your diet. It's about not putting all your eggs in one basket. You might diversify your skills by learning a new language, or a company might diversify its products to appeal to more customers.
The word comes from the Latin diversus, meaning "different." Think of it as making something more different—adding variety where there was once sameness. A diverse group is one with many different backgrounds and perspectives, and to diversify your portfolio means to invest in a range of assets.
To diversify means to increase the range or number of things—whether that's products, investments, interests, or people. It's about spreading out risk and creating resilience by avoiding over-reliance on a single thing. For example: "The company decided to diversify its product line to include eco-friendly options," meaning they added new types of products beyond what they already offered.
Diversification is particularly important in finance. Investors are often told to diversify their portfolios—that is, invest in a variety of stocks, bonds, and other assets—to minimize the impact of any single investment performing poorly. If one stock goes down, others might go up, cushioning the blow.
But diversification isn't limited to money. You can diversify your hobbies, friendships, or even your diet! A well-rounded life is often a diversified life—filled with different experiences and perspectives. A school that strives for diversity in its student body is actively trying to bring together people from many backgrounds.
The concept of diversification also applies to ecosystems. A diverse ecosystem—with lots of different plant and animal species—is healthier and more stable than one dominated by a single type of organism.
So, whether you're talking about business strategy, personal growth, or the natural world, to diversify is to embrace variety as a source of strength and stability. It's about building a system that can withstand change and thrive in a complex world.
Examples
- 1
Product strategy
The company plans to diversify its product line next year.
- 2
Investing
Many investors diversify their portfolios to reduce risk.
- 3
National economy
After years of relying on coffee exports, the country tried to diversify its economy.
- 4
Small farms
Small farms often diversify by offering tours or selling homemade food.
- Patterndiversify by + activity/method
diversify using that new activity or method
More examplesFewer examples
- 5
Local economy
The town needs to diversify away from tourism if it wants more stable jobs.
- Patterndiversify away from + dependency
become less dependent on it
- 6
Creative business
As ticket sales fell, the band diversified into podcasts, merchandise, and online classes.
- Patterndiversify into + new area
start doing new kinds of business or work
See also
Forms and spellings
4 forms open this card.
Main spelling
- diversifyverb
Forms
- diversifiedpast tenseverb
- diversifying-ing formverb
- diversifiesverb