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diversification

C2
noun

Pronunciation

UK

  • /daɪvˌɜːsɪfɪkˈeɪʃən/

US

  • /daɪˌvɜrsəfəˈkeɪʃən/
  • /dɪˌvɜrsəfəˈkeɪʃən/

Description

Imagine you're building with LEGO bricks. If you only have red bricks, your castle will be… well, entirely red! But if you diversify—using blue, yellow, and green too—your castle becomes more interesting and stronger because it's not relying on just one type of brick.

Diversification means spreading things out—whether it's investments, the crops a farmer grows, or even the skills someone learns. It's about reducing risk by not putting all your resources into a single place. A smart investor diversifies their portfolio; a chef diversifies their menu. The idea is that if one thing fails, you have others to fall back on.

Examples

  1. 1

    Investment risk

    After the market crash, she saw diversification as a way to reduce risk in her investments.

  2. 2

    Business expansion

    The company is pushing diversification into software and online services.

    • Pattern

      diversification into + new area

      expanding into that area

  3. 3

    National economy

    Tourism still matters, but the country needs economic diversification.

  4. 4

    Farming

    Many farmers use crop diversification to deal with drought and changing prices.

  5. 5

    Charity funding

    The charity is looking at diversification of its funding sources so it does not depend on one major donor.

Forms and spellings

2 forms open this card.

Main spelling

  • diversificationnoun

Forms

  • diversificationspluralnoun