design
A1Pronunciation
UK
- /dɪzˈaɪn/
US
- /dɪˈzaɪn/
Description
- plan
- layout
- purpose
"Design" isn't just about making things look pretty—though it often does! It's the thoughtful process of planning how something will work and what it will be. A spider designs a web to catch its dinner, an architect designs a building for people to live in, and a software engineer designs an app for you to use on your phone. You might design a delicious meal, or even design a clever solution to a tricky problem. It's about intention and purpose woven into creation.
The word can be a verb—"I will design a new garden"—or a noun—"The design of the chair is very modern." Sometimes it refers to an overall plan ("the design for world peace"), other times to a specific visual layout ("a floral design").
And if something happens by design, it happens on purpose, not by accident.
"Design" encompasses both the act of planning something and the resulting plan itself. It's far more than just aesthetics; it's about problem-solving, functionality, and intention. Think of a shipwright designing a vessel—they aren't simply sketching a pretty shape, but carefully considering hydrodynamics, material strength, cargo capacity, and how it will navigate the seas.
As a verb, to design means to create a plan or blueprint for something, whether tangible like a building or product, or intangible like a system or strategy. "The engineers are designing a new bridge," or "She designed a marketing campaign." It implies careful thought and deliberate choices.
As a noun, "design" can refer to the overall scheme or arrangement of elements in something—its visual appearance, structure, or organization. "The design of the website is user-friendly." It can also mean a purpose or intention: "There's a design to everything he does."
In a slightly older or more suspicious tone, "designs" can mean a hidden plan, often to get something: "He had designs on her inheritance."
Historically, "design" was closely linked to drawing and artistry, but today it's used in countless fields—from fashion and graphic arts to engineering, urban planning, and even game development. It's about shaping the world around us with purpose and creativity. So whether you're sketching a masterpiece or strategizing for success, design is at the heart of bringing ideas to life.
Examples
- 1
Everyday objects
I like the simple design of this lamp.
- 2
College study
She studied graphic design in college.
- 3
Brand identity
The company hired an Italian firm to design the new logo.
- 4
Product purpose
This bottle is designed to fit in a small bag.
Pattern
be designed to do X
be made to do that thing
- 5
Target learners
The course is designed for people with no previous experience.
Pattern
be designed for + person/group
be made for that person or group
- 6
Packaging
The company tested three different packaging designs before choosing one.
- 7
Website process
We need a better design for the checkout process on our website.
- 8
System planning
The team spent months designing the system before they wrote any code.
- 9
Intention
The extra steps were there by design, not by accident.
Phrase
by design
intentionally
Forms and spellings
4 forms open this card.
Main spelling
- designnounverb
Forms
- designedpast tenseverbnoun
- designspluralnounverb
- designing-ing formverbnoun