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design

A1
verbnoun

Pronunciation

UK

  • /dɪzˈaɪn/

US

  • /dɪˈzaɪn/

Description

"Design" isn't just about making things look pretty—though it often does! It's the thoughtful process of planning how something will work and what it will be. A spider designs a web to catch its dinner, an architect designs a building for people to live in, and a software engineer designs an app for you to use on your phone. You might design a delicious meal, or even design a clever solution to a tricky problem. It's about intention and purpose woven into creation.

The word can be a verb—"I will design a new garden"—or a noun—"The design of the chair is very modern." Sometimes it refers to an overall plan ("the design for world peace"), other times to a specific visual layout ("a floral design").

And if something happens by design, it happens on purpose, not by accident.

Examples

  1. 1

    Everyday objects

    I like the simple design of this lamp.

  2. 2

    College study

    She studied graphic design in college.

  3. 3

    Brand identity

    The company hired an Italian firm to design the new logo.

  4. 4

    Product purpose

    This bottle is designed to fit in a small bag.

    • Pattern

      be designed to do X

      be made to do that thing

  5. 5

    Target learners

    The course is designed for people with no previous experience.

    • Pattern

      be designed for + person/group

      be made for that person or group

  6. 6

    Packaging

    The company tested three different packaging designs before choosing one.

  7. 7

    Website process

    We need a better design for the checkout process on our website.

  8. 8

    System planning

    The team spent months designing the system before they wrote any code.

  9. 9

    Intention

    The extra steps were there by design, not by accident.

    • Phrase

      by design

      intentionally

Forms and spellings

4 forms open this card.

Main spelling

  • designnounverb

Forms

  • designedpast tenseverbnoun
  • designspluralnounverb
  • designing-ing formverbnoun