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crunch

C2
Fairly common

Pronunciation

UK

  • /krˈʌntʃ/

US

  • /ˈkrəntʃ/

Meanings

Verb

  1. to make or cause a hard crackling sound when crushed or bitten

  2. to process numbers or data by calculation

Noun

  1. a hard crackling sound made by something being crushed or bitten

  2. a crisp, hard texture in food

  3. a difficult period of pressure or shortage, especially of time or money

More meanings
  1. an abdominal exercise done by curling the upper body forward

Beyond the definition

You crunch numbers when you're working through a tough math problem, but you also hear a crunch when you step on dry leaves! The word "crunch" describes both the act of pressing down with force and the resulting sound—think of biting into a crisp apple. It can also describe a difficult or decisive period, like a "year-end sales crunch."

If your shoes crunch on gravel, that's the sound of something being crushed. If you crunch data, it means you're analyzing it intensely. And if a company is in a financial crunch, it's facing a tough situation with limited resources. Ultimately, "crunch" is about sound, action, or pressure.

Examples

  1. 1

    Eating sound

    She bit into the toast, and it crunched loudly.

  2. 2

    Gravel sound

    I could hear the crunch of gravel under the car tires.

  3. 3

    Exercise

    He does a few crunches every morning before work.

  4. 4

    Calculations

    We need to crunch the numbers before we decide on a price.

    • Phrasecrunch the numbers

      do the calculations carefully

More examples
  1. 5

    Time pressure

    I’m in a time crunch, so I can’t stay long.

    • Phrasein a time crunch

      having very little time

  2. 6

    Financial pressure

    The company is facing a cash crunch after a slow summer.

    • Phrasea cash crunch

      a period when there is not enough money

  3. 7

    Decisive moment

    Everyone was nervous, but she stayed calm at crunch time.

    • Phraseat crunch time

      at the most important and pressured moment

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • crunch on an apple
  • crunch underfoot
  • crunch through the snow

Word family

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Forms and spellings

4 forms open this card.

Main spelling

  • crunchnounverb

Forms

  • crunching-ing formverbnoun
  • crunchesverbnoun
  • crunchedpast tenseverbnoun