strategy
A2Pronunciation
UK
- /strˈætədʒi/
US
- /ˈstrætədʒi/
Description
- plan
- approach
- method
A strategy is not just any plan; it is a plan made to help you reach a goal. Think of a chess player: they do not move pieces at random. They think ahead and choose each move with care. You might use one for studying for a test, growing a business, or winning a game. It is also important in war, where leaders must plan moves, use resources well, and prepare for problems. A good strategy looks ahead and helps guide choices step by step.
A strategy is a detailed plan of action designed to achieve a long-term or overall aim. It's more than just a simple tactic; it's a comprehensive approach that takes into account resources, potential obstacles, and desired outcomes. Imagine building a magnificent castle—you wouldn't just start laying stones! You'd need a strategy: blueprints, material sourcing, workforce organization, defense plans… everything carefully considered to ensure success.
The word "strategy" originally comes from the Greek word strategia, meaning "generalship," and it still carries that sense of leadership and careful planning. It's commonly used in business ("Our growth strategy focuses on expanding into new markets"), politics ("His campaign strategy involved targeting undecided voters"), and games ("She developed a winning strategy for the tournament").
But strategy isn't limited to grand schemes. You can have a personal strategy for managing your time, improving your health, or even navigating difficult conversations. It's about being proactive rather than reactive—thinking through your options and choosing the best course of action. A successful strategy is flexible too; it can adapt to changing circumstances while still keeping the ultimate goal in sight.
So, whether you're conquering a kingdom, launching a new product, or simply trying to get more done each day, a well-defined strategy is essential for achieving your objectives. It's about how you plan to win, not just that you want to win.
Examples
- 1
Sports
We need a better strategy if we want to win the game.
- 2
Language learning
She came up with a simple strategy for learning new vocabulary.
- 3
Shopping
Our strategy is to wait until the price drops.
- 4
Marketing
The company changed its marketing strategy after sales fell.
- 5
Long-term planning
That might solve the problem now, but it is not a good long-term strategy.
- 6
Customer service
What's your strategy for dealing with angry customers?
- 7
Negotiations
During the negotiations, both sides tried to hide their real strategy.
- 8
Teaching
Different teachers use different strategies to keep students involved in class.
Forms and spellings
2 forms open this card.
Main spelling
- strategynoun
Forms
- strategiespluralnoun