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reassert

B2
verb

Pronunciation

UK

  • /rˌiːəsˈɜːt/

US

  • /ˌriəˈsɜrt/

Description

Imagine a child telling their parent once again that they really want ice cream after being told no. That child is trying to *reassert that desire: to express it again with more force. But the word is not only about words. To reassert can also mean taking back a right, role, or sense of control after it has been weakened or challenged. A politician might reassert their support for a policy after criticism. A manager might reassert* control over a team after a period of confusion. The idea is that something important was fading, being questioned, or being pushed aside, and now it is being made strong and clear again.

Examples

  1. 1

    Meeting control

    After the discussion got off track, the chair reasserted control and moved to the next item.

  2. 2

    Government authority

    The government sent extra police to reassert its authority in the region.

  3. 3

    Clarification

    She reasserted that the decision had been made by the whole team, not by one person.

  4. 4

    Market position

    The company is trying to reassert its position in the market after a difficult year.

  5. 5

    Returning confidence

    As soon as he started winning again, his old confidence began to reassert itself.

    • Phrase

      reassert itself

      become strong or noticeable again

Forms and spellings

4 forms open this card.

Main spelling

  • reassertverb

Forms

  • reassertedpast tenseverb
  • reasserting-ing formverb
  • reassertsverb