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reassertion

B2
noun

Pronunciation

UK

  • /rˌiːəsˈɜːʃən/

US

  • /ˌriəˈsɜrʃən/

Description

Imagine a small boat thrown about on stormy seas. After each wave crashes over it, the captain must take back control, steering firmly to get the boat back on course and remind the crew where they are headed. That is the essence of reassertion: stating something strongly again, especially after it has been questioned or challenged. It is not just repetition; it is a firm restatement. A politician might make a reassertion of their commitment to a policy after facing criticism, or an artist might use a new collection as a reassertion of their unique style when trends begin to shift. In the end, reassertion is often about taking back something that feels under threat, such as confidence, power, or identity.

Examples

  1. 1

    Organizational control

    After months of chaos, the board’s decision was seen as a reassertion of control.

  2. 2

    National authority

    The new law marked a reassertion of national authority over the region.

  3. 3

    Personal privacy

    Her refusal to discuss her private life was a quiet reassertion of her right to privacy.

  4. 4

    Company values

    The revised mission statement was less a new direction than a reassertion of the company’s original values.

Forms and spellings

1 form open this card.

Main spelling

  • reassertionnoun