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quantify

B2
verb

Pronunciation

UK

  • /kwˈɒntɪfˌaɪ/

US

  • /ˈkwɑntɪˌfaɪ/

Description

Imagine trying to describe how much you like pizza. Saying "a lot" isn't very precise, is it? To quantify something means to express it using numbers—to give it a measurable value. Scientists quantify data from experiments, and marketers try to quantify customer satisfaction using surveys. You can quantify almost anything that can be counted or measured, like the height of a building, the speed of a car, or even—perhaps by using a scale of one to ten—how much joy a puppy brings!

Think of it like turning something fuzzy into something concrete. Instead of saying "the temperature is warm," you quantify it by saying, "The temperature is 75 degrees Fahrenheit." It's about making things definite, objective, and measurable.

Examples

  1. 1

    Lab testing

    The lab tested the water to quantify the amount of lead in it.

  2. 2

    App data

    We need better data to quantify how much time customers spend in the app.

  3. 3

    Financial risk

    Banks try to quantify risk before approving large loans.

  4. 4

    Economic impact

    The report tries to quantify the economic impact of the new airport.

  5. 5

    Insurance claim

    The insurer quantified the damage in dollar terms before offering a settlement.

    • Phrase

      in dollar terms

      as an amount of money

  6. 6

    Intangible benefits

    Some benefits, like trust and goodwill, are real but difficult to quantify.

Forms and spellings

4 forms open this card.

Main spelling

  • quantifyverb

Forms

  • quantifiedpast tenseverb
  • quantifying-ing formverb
  • quantifiesverb