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promoter

C2
Fairly common

Pronunciation

UK

  • /prəmˈəʊtə/

US

  • /prəˈmoʊtər/

Meanings

Noun

  1. a person or company that publicizes or markets a product, service, performer, or event

  2. a DNA sequence that helps start transcription of a gene

Beyond the definition

A promoter is someone who actively supports or helps something grow. This could be a cause, an event, a product, or even another person. You might picture someone arranging a concert and helping sell tickets, but the word also fits a parent who encourages healthy habits or a teacher who supports reading in the classroom.

Very often, the word refers to someone who organizes and funds public events such as boxing matches, concerts, or festivals. In business, it can also mean a person who helps bring attention to a product or service. The common idea is simple: this is the person pushing something forward and trying to make it succeed.

Examples

  1. 1

    Live events

    The promoter announced two extra shows after the first concert sold out.

  2. 2

    Sports events

    She works as a promoter for a small boxing club in Chicago.

  3. 3

    Marketing

    The brand hired promoters to give out free samples at the station.

  4. 4

    Advocacy

    He has long been a promoter of clean energy in the region.

    • Patternpromoter of + cause/idea

      someone who actively supports it

More examples
  1. 5

    Biology

    Scientists found a mutation in the gene's promoter.

    • Domain

      in biology, a promoter is a part of DNA that helps start a gene working

See also

Similar

Shades of meaning

Contrast

Do not confuse

  • promotor

Used with (collocations)

  • event promoter
  • boxing promoter
  • promoter of peace

Word family

Explore

Forms and spellings

2 forms open this card.

Main spelling

  • promoternoun

Forms

  • promoterspluralnoun