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price

A1
verbnoun

Pronunciation

UK

  • /prˈaɪs/

US

  • /ˈpraɪs/

Description

Price isn't just about the numbers on a tag; it's the agreed-upon value of something in an exchange. Think of your favorite candy bar-there's a price listed, but that amount reflects not only the ingredients and the work that went into making it, but also what people are willing to pay for that little bit of sweetness.

Price can be literal, like the $20 you spend on a book. However, it can also be figurative. Someone might say achieving their dream came at a "high price," meaning they had to sacrifice a lot to get there. Or a politician might promise to lower prices on essential goods. You pay a price for everything-sometimes with money, sometimes with effort, and sometimes with time.

Examples

  1. 1

    Everyday shopping

    The price of bread has gone up again.

  2. 2

    Sales strategy

    They lowered the price to attract more customers.

  3. 3

    Travel cost

    We paid a high price for the flights because we booked late.

  4. 4

    Housing market

    House prices in this area are still rising.

  5. 5

    Budget range

    I'm looking for a laptop in the $700 price range.

  6. 6

    Value judgment

    For the price, this phone has a very good camera.

    • Phrase

      for the price

      considering how much it costs

  7. 7

    Listed price

    The tickets are priced at $45 each.

    • Pattern

      priced at + amount

      sold or offered for that amount

  8. 8

    Pricing strategy

    The company priced the service too high at first.

  9. 9

    Housing affordability

    The new apartments have priced many local families out of the neighborhood.

    • Pattern

      price someone out of + place/market

      make it too expensive for them to stay or take part

  10. 10

    Personal cost

    She wanted success, but not at the price of her health.

    • Pattern

      at the price of + important thing

      by losing or damaging it

  11. 11

    Consequences

    If we ignore the problem now, we may pay the price later.

    • Phrase

      pay the price

      suffer bad results

Forms and spellings

4 forms open this card.

Main spelling

  • pricenounverb

Forms

  • pricespluralnounverb
  • pricing-ing formverbnoun
  • pricedpast tenseverbnoun