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preconceive

verb

Pronunciation

UK

  • /prˌiːkənsˈiːv/

US

  • /ˌprikənˈsiv/

Description

Imagine you're about to meet someone new. If you already have a fixed idea of what they'll be like, maybe assuming they'll be shy or outgoing, friendly or distant, that means you've formed an opinion about them before actually getting to know them. It's like building a little mental picture based on limited information, or even no real information at all.

These early ideas are not always bad; sometimes they are just quick guesses. However, preconceive often suggests a bias that can cloud your judgment. A detective should not preconceive the outcome of a case before gathering evidence, because that could lead them down the wrong path. The word combines "pre-" (meaning before) and "conceive" (to form an idea), so it literally means to form an idea in your mind beforehand.

Examples

  1. 1

    Open-minded listening

    Try not to preconceive the ending before you have heard the whole story.

  2. 2

    Customer research

    The team entered the interviews without preconceived ideas about what customers wanted.

  3. 3

    Challenging assumptions

    Her report challenged the preconceived notion that older workers dislike new technology.

    • Pattern

      the preconceived notion that + clause

      the idea, already in people's minds, that something is true

Forms and spellings

4 forms open this card.

Main spelling

  • preconceiveverb

Forms

  • preconceivedpast tenseverb
  • preconceivesverb
  • preconceiving-ing formverb