loyalty
B1Pronunciation
UK
- /lˈɔɪəlti/
US
- /ˈlɔɪəlti/
Description
- faithfulness
- devotion
- allegiance
Loyalty is like a promise you make, not always with words, but with your actions. It's staying by someone or something even when things get hard, and continuing to show support and care. Think of a dog happily greeting its owner after years apart, or a person standing by a friend in a difficult time. It is not only about people; you can also feel it toward a cause, a team, a country, or your own values. A company also hopes for customer loyalty, meaning people keep coming back again and again.
Loyalty is a strong feeling of support or allegiance toward someone or something. It goes beyond simple liking; it's a deep-rooted commitment that often involves sacrifice, trust, and unwavering dedication. Imagine Robin Hood and his Merry Men—their loyalty to each other and to the cause of helping the poor drove them through countless dangers.
Loyalty can manifest in many ways. A loyal friend will be there for you through thick and thin, offering support without judgment. A loyal employee is dedicated to their company's success, going above and beyond what is expected. A person may show loyalty to their country through service, civic participation, or a strong sense of commitment to it.
However, loyalty isn't always simple. Sometimes, being truly loyal means challenging someone you care about if they are doing something wrong—a difficult but necessary act of devotion to a higher principle. There's also the concept of divided loyalty, where commitments pull you in different directions, forcing tough choices.
Historically, loyalty was central to feudal systems, with vassals swearing oaths of allegiance to their lords. Today, while the context has changed, the core meaning remains: unwavering commitment and steadfast support. Whether it's a bond between people, a dedication to an ideal, or a promise kept through hardship, loyalty is a powerful force that shapes relationships and defines character.
Examples
- 1
Personal relationships
Her loyalty to her friends is one of the things I admire most.
- 2
Sports fans
The coach thanked the fans for their loyalty during a difficult season.
- 3
Workplace
He stayed with the company out of loyalty to his manager.
- 4
Customer rewards
The store offers discounts to encourage customer loyalty.
- 5
Brand choice
Some people choose the same phone brand every time because of brand loyalty.
- 6
Politics
The senator supported the bill because of party loyalty.
- 7
Conflicting ties
I have divided loyalties: my brother plays for one team, but my best friend plays for the other.
Phrase
divided loyalties
strong connections to two different people, groups, or sides
- 8
Cafe rewards
You can get a free coffee after ten visits if you use the cafe's loyalty card.
Phrase
loyalty card
a card or app that gives rewards to regular customers
Forms and spellings
2 forms open this card.
Main spelling
- loyaltynoun
Forms
- loyaltiespluralnoun