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loyalty

B1
Common

Pronunciation

UK

  • /lˈɔɪəlti/

US

  • /ˈlɔɪəlti/

Meanings

Noun

  1. faithful and steadfast support for a person, group, or cause

  2. continued customer preference for a brand, company, or business

  3. allegiance to a country, government, leader, or political cause

Beyond the definition

Loyalty is like a promise you make, not always with words, but with your actions. It's staying by someone or something even when things get hard, and continuing to show support and care. Think of a dog happily greeting its owner after years apart, or a person standing by a friend in a difficult time. It is not only about people; you can also feel it toward a cause, a team, a country, or your own values. A company also hopes for customer loyalty, meaning people keep coming back again and again.

Examples

  1. 1

    Personal relationships

    Her loyalty to her friends is one of the things I admire most.

  2. 2

    Sports fans

    The coach thanked the fans for their loyalty during a difficult season.

  3. 3

    Workplace

    He stayed with the company out of loyalty to his manager.

  4. 4

    Customer rewards

    The store offers discounts to encourage customer loyalty.

More examples
  1. 5

    Brand choice

    Some people choose the same phone brand every time because of brand loyalty.

  2. 6

    Politics

    The senator supported the bill because of party loyalty.

  3. 7

    Conflicting ties

    I have divided loyalties: my brother plays for one team, but my best friend plays for the other.

    • Phrasedivided loyalties

      strong connections to two different people, groups, or sides

  4. 8

    Cafe rewards

    You can get a free coffee after ten visits if you use the cafe's loyalty card.

    • Phraseloyalty card

      a card or app that gives rewards to regular customers

See also

Similar

Shades of meaning

Contrast

Do not confuse

Used with (collocations)

  • brand loyalty
  • customer loyalty
  • loyalty program
  • undivided loyalty

Word family

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Forms and spellings

2 forms open this card.

Main spelling

  • loyaltynoun

Forms

  • loyaltiespluralnoun