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guise

C2
verb
Fairly common

Pronunciation

UK

  • /ɡˈaɪz/

US

  • /ˈɡaɪz/

Meanings

Noun

  1. an outward form, appearance, or way something is presented

  2. a pretext or false appearance used to hide a real purpose

Beyond the definition

Sometimes people hide their true intentions behind a guise of politeness or helpfulness. Think of a wolf in sheep's clothing: the sheep is the guise hiding the predator within. A guise is often deceptive, but it can also mean an outward form or manner. Someone might speak in a calm guise while feeling angry inside. The word suggests something seen on the surface, especially when it may hide what is really there. Shakespeare often used "guise" to describe how things appear, not necessarily how they are.

Examples

  1. 1

    False reason

    He contacted her again under the guise of apologizing.

    • Patternunder the guise of + reason

      pretending to have that reason

  2. 2

    Data collection

    The app collected personal data under the guise of improving the service.

  3. 3

    Disguised identity

    The prince traveled among ordinary people in the guise of a soldier.

    • Patternin the guise of + role

      appearing as or pretending to be that role

  4. 4

    Modern form

    The old tradition survives today in a modern guise.

    • Patternin a + adjective + guise

      in a particular form or version

More examples
  1. 5

    Recurring ideas

    The same argument keeps coming back in different guises.

See also

Similar

Shades of meaning

Contrast

Do not confuse

Used with (collocations)

  • under the guise of
  • in the guise of
  • assume the guise of

Explore

Forms and spellings

4 forms open this card.

Main spelling

  • guisenounverb

Forms

  • guisespluralnounverb
  • guisedpast tenseverbnoun
  • guising-ing formverbnoun