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brainwash

C1
verb

Pronunciation

UK

  • /brˈeɪnwɒʃ/

US

  • /ˈbreɪnˌwɑʃ/

Description

Imagine a sculptor carefully reshaping clay – that's similar to what "brainwash" suggests, but with ideas instead of material! To brainwash someone isn't just changing their opinion; it's systematically forcing new beliefs onto them, often against their will. It's about overwhelming someone with propaganda or intense pressure until they adopt a different worldview. You might hear about prisoners of war being brainwashed by captors, or cult leaders attempting to brainwash followers. While the term is dramatic, it describes a powerful and unsettling form of manipulation.

Examples

  1. 1

    Cult control

    Some former members said the cult had tried to brainwash them.

  2. 2

    Forced belief

    She felt she had been brainwashed into believing that questioning the leader was wrong.

    • Pattern

      brainwash someone into believing + idea

      make them accept it through repeated pressure or control

  3. 3

    Media influence

    Critics say the channel is trying to brainwash viewers with the same message every night.

  4. 4

    Advertising

    Parents worry that constant advertising can brainwash children into wanting every new toy.

  5. 5

    Humorous use

    He joked that his friends had brainwashed him into watching the whole series.

Forms and spellings

4 forms open this card.

Main spelling

  • brainwashverb

Forms

  • brainwashedpast tenseverb
  • brainwashing-ing formverb
  • brainwashesverb