aim
B1Pronunciation
UK
- /ˈeɪm/
US
- /ˈeɪm/
Meanings
Verb
to intend or try to achieve something
to point or direct something toward a target
Noun
a purpose or desired result
the ability to hit a target with a shot or throw
Beyond the definition
To aim is to set your sights on something – a goal, a target, or even just a direction. A skilled archer aims carefully before releasing an arrow, hoping it will hit the bullseye. But you don't just aim with physical objects! You can aim for a promotion at work, aim to be kinder, or aim to finish a project by Friday.
The word "aim" also functions as a noun. The aim of your efforts is the overall purpose – what you're trying to achieve. A story might have a moral aim, and a scientist's experiment has a specific aim. Think of it like setting a course; your aim is where you intend to go.
The word "aim" carries a fascinating duality, functioning both as a verb describing an action and a noun representing a purpose. As a verb, to aim means to direct something – whether a physical object like a weapon or an abstract concept like effort – toward a specific target. A sniper carefully aims their rifle; a student aims for good grades; and a company aims to increase profits. It implies intention and directionality.
However, "aim" also functions as a noun, referring to the overall purpose or objective of something. "The aim of this campaign is to raise awareness about climate change." This usage highlights the desired outcome – what you're striving for. You might say someone has "high aims," meaning they are ambitious and have lofty goals.
You'll also see aim in the common pattern aimed at, which means "directed toward" a person, group, or result. "That joke wasn't aimed at you." "The new policy is aimed at reducing costs." And in publishing or marketing, "This course is aimed at beginners" means it is intended for them.
So whether you're physically targeting a bullseye, setting ambitious goals, or defining the purpose of an endeavor, "aim" encapsulates both the direction and the intention behind your actions. It's about where you are pointing – and why.
Examples
- 1
Camera direction
She aimed the camera at the stage.
- 2
Sports target
He aimed the ball at the far corner of the goal.
- 3
Service goal
We aim to answer all emails within 24 hours.
- Patternaim to + verb
plan or try to do it
- 4
Intended audience
The course is aimed at complete beginners.
- Patternbe aimed at + audience
be intended for
More examplesFewer examples
- 5
Policy goal
The new policy aims at reducing traffic in the city center.
- Patternaim at + -ing
try to achieve it
- 6
Directed comment
I wasn't aiming that comment at you.
- Patternaim + words/criticism at + person
direct words or criticism toward them
- 7
Personal goal
Her main aim is to find a job close to home.
- 8
Project outcome
The project achieved its original aim, but it took longer than expected.
- 9
Careful targeting
Take careful aim before you throw the dart.
- Phrasetake aim
point carefully before shooting or throwing
See also
Forms and spellings
4 forms open this card.
Main spelling
- aimnounverb
Forms
- aimedpast tenseverbnoun
- aimspluralnounverb
- aiming-ing formverbnoun