teaser
A1Pronunciation
UK
- /tˈiːzə/
US
- /ˈtizər/
Meanings
Noun
a short promotional preview meant to build curiosity about an upcoming release
a tricky puzzle, question, or challenge meant to make you think
a person who playfully provokes, tempts, or arouses interest without satisfying it
Adjective
offering a very low introductory rate or other attractive term that later changes
Beyond the definition
A teaser is a small hint or preview of something bigger, made to catch your attention and make you curious. Think of a movie trailer, a short clip for a new song, or an ad that shows just enough to make you want the full thing. It does not give the whole story. It gives you a quick look and leaves you wanting more.
The word can also have a playful side. A person might jokingly bother a friend or hint at a secret without fully telling it. In most everyday cases, though, it means something that gives only a small, exciting part of what is coming next.
A teaser is something intended to attract attention or give a preliminary view of what's to come, often without revealing everything. It's designed to create anticipation and excitement. For example, a fashion magazine might release teaser images of an upcoming photoshoot, showing only glimpses of the models and outfits.
The word comes from the idea of "teasing" someone—playfully provoking them or getting their attention in a lighthearted way. This playful element is key; a teaser isn't meant to be fully satisfying on its own, but rather to leave you wanting more.
You'll often find "teaser" used in marketing and advertising: teaser campaigns build buzz before a product launch. It can also describe a person who playfully makes fun of someone else or keeps them guessing in a light, joking way. The term is also common in "brain teaser," which means a tricky puzzle or riddle meant to test your thinking and curiosity. In sports betting, a "teaser" bet allows you to adjust the point spread, making the bet easier to win but reducing the payout.
Beyond these specific contexts, "teaser" simply refers to anything that hints at something larger. A cryptic message could be considered a teaser, or the first chapter of a novel might serve as a teaser for the rest of the book. So whether it's a marketing tactic, a playful jab, or a mental puzzle, a teaser is all about sparking curiosity and leaving you wanting more.
Examples
- 1
Music promotion
The band posted a short teaser for their new album on social media.
- 2
Film preview
We got a teaser trailer during the game, but it still didn't reveal much.
- Phraseteaser trailer
a very short early preview of a film or show
- 3
Product launch
The company released a teaser image a week before the phone launch.
- 4
Newsletter preview
The newsletter included a teaser for next week's interview with the author.
More examplesFewer examples
- 5
Puzzle
The teacher started class with a brain teaser to wake everyone up.
- Phrasebrain teaser
a puzzle or question that makes you think hard
- 6
Playful withholding
Stop being such a teaser and just tell me where we're going for the holiday.
- Phrasebe a teaser
keep someone curious by not telling them something yet
See also
Forms and spellings
2 forms open this card.
Main spelling
- teasernoun
Forms
- teaserspluralnoun