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advertisement

A2
noun

Pronunciation

UK

  • /ədvˈɜːtɪsmənt/

US

  • /ˌædvərˈtaɪzmənt/
  • /ædˈvɜrtəzmənt/

Description

An advertisement isn't just a flashy commercial on TV—it's any message meant to get your attention and persuade you that something is worth buying, supporting, or paying attention to. Think of the colorful posters vying for space at a bus stop, the sponsored posts popping up in your social media feed, or even a cleverly placed product in a movie scene. All of these are advertisements.

Advertisements aren't always about selling things, either. Charities use them to ask for donations, governments use them to promote public health campaigns (like buckling your seat belt), and political candidates use them to win votes. They're everywhere, subtly shaping our choices and influencing what we think is cool, important, or necessary. A good advertisement tells a story—it doesn't just list features; it connects with your feelings.

Examples

  1. 1

    Public transport

    I saw an advertisement for cheap flights on the train this morning.

  2. 2

    Newspaper placement

    The company placed a full-page advertisement in the newspaper.

    • Phrase

      place an advertisement

      arrange and pay for it to appear

  3. 3

    Misleading promise

    Her advertisement promised next-day delivery, but my order arrived a week late.

  4. 4

    Online advertising

    Children see hundreds of advertisements online every day.

  5. 5

    Sales design

    We are looking for someone to design an advertisement for our summer sale.

  6. 6

    Job search

    The job advertisement asked for at least three years of experience.

    • Phrase

      job advertisement

      a notice saying a company wants to hire someone

  7. 7

    Figurative use

    The film felt more like an advertisement for the city than a real story.

    • Pattern

      an advertisement for + place/thing

      something that makes it look good

Forms and spellings

2 forms open this card.

Main spelling

  • advertisementnoun

Forms

  • advertisementspluralnoun