WordGarden.iopromotional
C2Pronunciation
UK
- /prəmˈəʊʃənəl/
US
- /pərˈmoʊʃənəl/
Meanings
Adjective
intended to advertise or generate interest, sales, or publicity
relating to advancement to a higher job, rank, or position
Beyond the definition
"Promotional" describes something made to attract attention and get people interested in a product, service, event, or idea. Think of flyers with discounts, ads for a new phone, or a special offer in a store. These are all promotional because they are meant to make people notice something and take action. A "promotional offer" gives customers a reason to buy, and "promotional material" helps spread the message. The word is most often used in business, sales, marketing, and public events.
The word "promotional" relates to the activities used to encourage the sale of products or services, raise awareness of a brand, or promote an idea. It's much broader than just simple advertising; it encompasses everything from public relations and sales campaigns to special offers and giveaways.
You'll encounter "promotional" in many contexts. A "promotional video" aims to showcase the benefits of a product, while "promotional pricing" refers to temporarily reduced prices designed to attract customers. Businesses invest heavily in promotional strategies, carefully crafting messages to appeal to their target audience.
The term can also apply to internal company efforts regarding career advancement. For instance, a "promotional exam" tests the skills needed for a higher position within an organization, and "promotional opportunities" are the chances employees have to move up the career ladder.
While often associated with commerce, promotion isn't always about selling something. A museum might run a promotional campaign to encourage attendance at a new exhibit, or a charity might use promotional materials to raise awareness of its cause.
Essentially, anything designed to draw attention and create positive associations is considered "promotional." It's the art of making things appealing and convincing people to take notice—and hopefully, act on it!
Examples
- 1
Marketing emails
The company sent out promotional emails before the product launch.
- 2
Sale price
We bought the sofa at a promotional price.
- Phrasepromotional price
a lower price offered for a short time
- 3
Free gift
The magazine came with a free promotional calendar.
- 4
Film publicity
The actor appeared in several promotional videos for the new film.
More examplesFewer examples
- 5
Checkout code
Enter this promotional code at checkout to get free shipping.
- 6
Publicity tone
The interview felt less like a real conversation and more like a promotional event.
- 7
Career advancement
The company offers good promotional opportunities for employees who want to move into management.
See also
Similar
Shades of meaning
Contrast
Used with (collocations)
- promotional material
- promotional campaign
- promotional offer
- promotional video
Word family
Explore
- branding
- consumer persuasion
Forms and spellings
1 form open this card.
Main spelling
- promotionaladjective