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popularity

B2
noun

Pronunciation

UK

  • /pˌɒpjʊlˈærɪti/

US

  • /ˌpɑpjəˈlɛrəti/

Description

Popularity isn't just about being well-liked; it's about having broad appeal—think of a catchy song on the radio that everyone seems to know, or a fashion trend that sweeps through a school. It describes the degree to which someone or something is accepted or admired within a particular group or society. While a politician might strive for popularity with voters to win an election, a new app hopes to gain popularity among tech enthusiasts to stay relevant. However, popularity can be a double-edged sword; sometimes the pressure to stay popular leads people to prioritize the opinions of others over their own authentic selves.

Examples

  1. 1

    Restaurant buzz

    The restaurant's popularity grew after a local food blogger wrote about it.

  2. 2

    Social media

    The song quickly gained popularity on social media.

  3. 3

    Election

    The candidate lost popularity after the debate.

  4. 4

    Workplace health

    Yoga has increased in popularity among office workers.

  5. 5

    Teen audience

    The show's popularity with teenagers surprised the producers.

  6. 6

    Market trend

    We were asked to explain the sudden rise in popularity of electric bikes.

  7. 7

    Music fame

    At the height of the band's popularity, tickets sold out in minutes.

    • Phrase

      at the height of

      at the most successful or active point of

  8. 8

    Leadership

    Her popularity did not make her a good leader.

  9. 9

    Group decision

    The meeting turned into a popularity contest instead of a serious discussion.

    • Phrase

      a popularity contest

      a situation where people try to be liked instead of choosing what is best

Forms and spellings

2 forms open this card.

Main spelling

  • popularitynoun

Forms

  • popularitiespluralnoun