reputation
B1Pronunciation
UK
- /rˌɛpjuːtˈeɪʃən/
US
- /ˌrɛpjəˈteɪʃən/
Description
- good or bad name
- public image
- general opinion of someone or something
- what people think of you
Your reputation is the general opinion that other people have about you or something connected to you, such as your work, your business, or your family name. It grows over time, shaped by what you do, how you treat people, and what others say about you. A chef may build one for excellent food, while a politician may gain one for honesty or for breaking trust.
Think of it this way: if you keep your promises and treat people well, others will usually think well of you. If you often lie or act carelessly, that good opinion can fade quickly. It takes time to build, but sometimes only one bad moment to damage.
Reputation refers to the beliefs or opinions that are generally held about someone or something. It is not simply who you are, but who others think you are. A strong reputation can open doors—landing you jobs, attracting friends, and building trust. Conversely, a damaged one can be incredibly difficult to repair.
Reputation isn't always based on objective truth; it is built on perception and hearsay. Someone might have a reputation for being generous even if they only give occasionally, or a reputation for being strict when they are simply being fair. Because it lives in the minds of others, it can be subjective and fragile.
The concept of reputation is ancient. In the past, before mass communication, your reputation within your local community was your most valuable currency. Today, with social media and instant information sharing, reputations can be built—or destroyed—globally in a matter of hours. A company might carefully cultivate a reputation for sustainability, while an individual could build a reputation as a thought leader through blogging and public speaking.
Consider the story of Diogenes, the ancient Greek philosopher who famously walked around Athens with a lantern during the day, claiming to be searching for an honest man. His provocative search highlighted how rare and precious a truly virtuous reputation was considered to be, even then.
Ultimately, while you cannot always control what others think, understanding that your actions contribute to your reputation is vital. It shapes your opportunities and influences how the world interacts with you. It is a powerful force, built brick by brick through consistent behavior and perceived character.
Examples
- 1
Restaurant quality
The restaurant has a good reputation for fresh seafood.
- 2
Professional image
She built a reputation as a reliable project manager.
Pattern
build a reputation as + role/quality
gradually become known as that
- 3
Personal trait
He has a reputation for being hard to please.
Pattern
a reputation for being + quality
people often think someone is like this
- 4
Rumor damage
One careless rumor can seriously damage a person's reputation.
- 5
Company crisis
The company is trying to rebuild its reputation after the data breach.
- 6
School community
The school has a strong reputation among local families.
- 7
Before arrival
Her reputation preceded her, so the team expected her to be demanding.
Phrase
someone's reputation precedes them
people have heard about them before they arrive
Forms and spellings
2 forms open this card.
Main spelling
- reputationnoun
Forms
- reputationspluralnoun