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plummet

C1
verbnoun

Pronunciation

UK

  • /plˈʌmɪt/

US

  • /ˈpləmət/

Description

Imagine an apple falling from a tree - not gently floating down, but dropping fast to the ground. That is the core idea of this word: to fall or drop suddenly and a lot. Stock prices can plummet, temperatures can plummet, and even your mood can plummet when you get bad news. It suggests a steep, quick drop.

Think of something that was high one moment and much lower the next. A bird can plummet toward its prey, and sales can plummet after a bad review. The word often carries a negative feeling because things usually plummet when something goes wrong.

Examples

  1. 1

    Physical fall

    The stone slipped from his hand and plummeted into the dark well.

  2. 2

    Weather

    Temperatures plummeted overnight, and the roads were icy by morning.

  3. 3

    Hospitality

    After the bad review, bookings at the hotel plummeted.

  4. 4

    Stock market

    The company’s shares plummeted by 18% after the announcement.

    • Pattern

      plummet by + amount

      decrease by that amount

  5. 5

    Sales figures

    Sales plummeted from 10,000 units a month to just 2,000.

    • Pattern

      plummet from A to B

      go down sharply from one level to another

  6. 6

    Confidence

    His confidence plummeted when he failed the exam.

Forms and spellings

4 forms open this card.

Main spelling

  • plummetnounverb

Forms

  • plummetedpast tenseverbnoun
  • plummeting-ing formverbnoun
  • plummetspluralnounverb