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personalize

C1
Uncommon

Pronunciation

UK

  • /pˈɜːsənəlˌaɪz/

US

  • /ˈpɜrsənəˌlaɪz/

Meanings

Verb

  1. to tailor a product, message, or experience to a particular person

  2. to interpret a remark or event as being directed personally at oneself

Beyond the definition

To personalize something means to make it special for someone, or for yourself. It's about taking something general and adding details that match a person's tastes, needs, or personality. Think of giving a gift: you don't just hand over any item; you choose something the person will love, maybe even with their name on it.

You can personalize your phone by changing the wallpaper, personalize a letter by adding inside jokes, or personalize a learning experience by focusing on topics you find interesting. It's about making things feel less generic and more meaningful. In today's world of mass production, this has become more common because people want things that feel more personal.

Examples

  1. 1

    Online profile

    You can personalize your profile by adding a photo and a short bio.

  2. 2

    Gifts

    The shop lets you personalize each mug with a name or message.

  3. 3

    Recommendations

    The app uses your reading history to personalize the articles it recommends.

  4. 4

    Education

    Our teacher tries to personalize lessons for students who need extra practice.

More examples
  1. 5

    Personal note

    A personalized thank-you note feels warmer than a standard email.

  2. 6

    Medical treatment

    The hospital is testing a more personalized approach to cancer treatment.

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • personalize a message
  • personalize your experience
  • personalized recommendations
  • personalized gift

Word family

Explore

  • user preferences
  • mass customization

Forms and spellings

4 forms open this card.

Main spelling

  • personalizeverb

Forms

  • personalizedpast tenseverb
  • personalizing-ing formverb
  • personalizesverb