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incentive

B2
noun

Pronunciation

UK

  • /ɪnsˈɛntɪv/

US

  • /ˌɪnˈsɛnɪv/
  • /ˌɪnˈsɛntɪv/

Description

Imagine trying to get a stubborn mule to move. You wouldn't just tell it to walk; you'd offer something appealing—maybe a juicy carrot! That "carrot" is an incentive. An incentive is anything that motivates someone to do something. It can be a reward, a benefit, or even the avoidance of a negative consequence.

Incentives aren't just about money. A company might offer incentives like flexible work hours to encourage employees to be more productive. A teacher might use stickers as an incentive for good behavior. Even the feeling of pride after completing a difficult task can act as an internal incentive! Think of it as a little nudge in the right direction—something that makes a particular action more desirable.

Examples

  1. 1

    Shopping promotion

    The store offered a free gift as an incentive to spend over $50.

  2. 2

    Career growth

    There isn't much incentive to stay in a job with no chance of promotion.

    • Pattern

      incentive to do X

      something that encourages X

  3. 3

    App referrals

    The app gives users points as an incentive for inviting friends.

  4. 4

    Hiring policy

    The government introduced tax incentives for companies that hire recent graduates.

  5. 5

    Extra benefit

    The promise of extra vacation days was an added incentive.

  6. 6

    Rural medicine

    Young doctors may need more incentive to work in rural areas.

  7. 7

    Parenting rewards

    Some parents worry that paying children for every good grade creates the wrong kind of incentive.

Forms and spellings

2 forms open this card.

Main spelling

  • incentivenoun

Forms

  • incentivespluralnoun