WordGarden.iodiscount
B1Pronunciation
UK
- /dˈɪskaʊnt/
US
- /ˈdɪskaʊnt/
Meanings
Noun
a reduction from the usual price or amount
a finance deduction used to value future money or assets below face value
Verb
to reduce the price or amount of something
to treat something as less important or less credible
to calculate present value by applying a finance discount
Adjective
sold or offered at a reduced price
Beyond the definition
Imagine you're eyeing that shiny new bike, but it's a little out of reach for your allowance. A discount is like a friendly price adjustment—a reduction from the original cost! It's what makes things more affordable and appealing to buyers. Stores offer discounts all the time, especially during sales events like Black Friday or end-of-season clearances.
You might get a discount for being a student, a senior citizen, or even just signing up for a store's email list. Sometimes, a discount isn't about money at all! You could "discount" someone's opinion, meaning you don't give it much weight. So, whether it's dollars off or simply lessening the importance of something, a discount always involves a reduction.
A discount is most commonly understood as a reduction in the usual price of goods or services. It's the difference between what something normally costs and what you actually pay for it. Think about walking into a clothing store and seeing a bright red tag that says "50% Off!"—that's a discount at work, making those jeans much more tempting.
Discounts are used by businesses to attract customers, clear out old inventory, or reward loyal shoppers. They can be expressed as a percentage (like 20% off), a fixed amount of money ($10 off), or even through coupons and promotional codes. You might receive a discount for paying with cash, buying in bulk, or being a member of a specific program.
However, the word "discount" has a broader meaning beyond just price reductions. It can also mean to dismiss something as unimportant or unworthy of consideration. For example, you might "discount" a rumor if you don't believe it's true—essentially minimizing its significance.
Historically, the word is tied to the idea of counting and subtracting—taking something off an original total. That origin fits both common uses: money taken off a price, or importance taken off an idea.
So, whether you're happily snagging a bargain at the store or thoughtfully dismissing an unreliable source of information, discount always implies a lessening—either in price or importance.
Examples
- 1
Store sale
The store is offering a 20 percent discount on winter coats.
- 2
Student pass
Students get a discount if they buy a monthly pass.
- 3
Hotel booking
We booked early and got a small discount on the hotel room.
- 4
Clearance pricing
The older models are now selling at a discount.
- Phrasesell at a discount
sell for less than the usual price
More examplesFewer examples
- 5
Product pricing
The chain usually discounts laptops before the new version comes out.
- 6
Taking ideas seriously
Don't discount her idea just because she is new.
- Patterndiscount + idea/claim/possibility
treat it as less important or less likely than it really is
- 7
Investigation
Police have not discounted the possibility that the fire was started on purpose.
- Patternnot discount the possibility that + clause
still think it may be true
See also
Forms and spellings
4 forms open this card.
Main spelling
- discountnounverb
Forms
- discountspluralnounverb
- discountedpast tenseverbnoun
- discounting-ing formverbnoun