demure
C2Pronunciation
UK
- /dɪmjˈɔː/
US
- /dɪmˈjʊr/
Description
- shy & modest
- reserved
- unassuming
Imagine a young woman lowering her eyes and blushing slightly – that's often how we picture someone demure. It describes a personality that is shy, modest, and reserved in behavior or manner. A demure person isn't necessarily timid, but they avoid being forward or overly assertive. Think of it as quiet gracefulness. You might describe a character in a classic novel as demure, or notice a demure smile from someone you admire. It's often associated with old-fashioned notions of femininity, though anyone can possess this quality!
The word "demure" paints a picture of quiet modesty and reserve. It describes someone who avoids being overly bold, forward, or assertive in their behavior. Originally, it carried the implication of coyness – almost pretending to be shy – but today it generally means genuinely modest and unassuming.
Think about a scene from a period drama: a young lady might respond to a compliment with a demure blush and lowered gaze. This isn't necessarily shyness born of fear, but rather a deliberate choice to present oneself as humble and graceful. It suggests a certain restraint and a preference for subtlety over flamboyance.
However, "demure" can also carry a slight nuance of being affected or overly concerned with appearances. Someone might be described as "deliberately demure" if their modesty feels contrived.
Historically, the word was often used to describe women, reinforcing societal expectations of female behavior. While it's still frequently associated with femininity, anyone – regardless of gender – can exhibit a demure personality. You might say a young man gave a demure nod in acknowledgment, or that an artist's work had a demure quality about it.
So, when you encounter the word "demure," think beyond simple shyness. It suggests a carefully cultivated modesty, a quiet gracefulness, and a preference for understated behavior – though sometimes with a hint of artifice.
Examples
- 1
Social behavior
At the dinner party, she was quiet and demure, letting others do most of the talking.
- 2
Modest reaction
He gave a demure smile when people praised his performance.
- 3
Clothing style
The designer balanced the bright jewelry with a demure black dress.
- 4
Public image
On camera she seems demure, but her friends say she's much more outspoken in real life.
Forms and spellings
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Main spelling
- demureadjective