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unassuming

C2
adjective

Pronunciation

UK

  • /ʌnəsˈuːmɪŋ/

US

  • /ˌənəˈsumɪŋ/

Description

An unassuming person doesn't try to impress others with their accomplishments or appearance. They are often quiet, gentle, and show no sense of superiority. Think of a cozy little bookstore tucked away on a side street—it's charming precisely because it isn't flashy or trying too hard.

The word suggests someone who blends into the background rather than demanding attention. A brilliant scientist might be unassuming if they don't boast about their discoveries, and a wealthy philanthropist might be unassuming if they donate anonymously. It can also describe things—an unassuming cottage is simple and unpretentious. You wouldn't describe a towering skyscraper as unassuming!

Examples

  1. 1

    Workplace

    Our new manager is so unassuming that some people don't realize she's in charge at first.

  2. 2

    Location

    The restaurant is in an unassuming building near the station.

  3. 3

    Achievement

    Even after winning the prize, he stayed unassuming and thanked the whole team.

  4. 4

    Social style

    She has an unassuming way of speaking that makes guests feel comfortable.

  5. 5

    Hidden value

    It looked like an unassuming little shop, but inside it was full of rare books.

Forms and spellings

1 form open this card.

Main spelling

  • unassumingadjective