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creative

A2
Common

Pronunciation

UK

  • /kriːˈeɪtɪv/

US

  • /kriˈeɪtɪv/

Meanings

Adjective

  1. using imagination to make original ideas, things, or solutions

Noun

  1. a person who does creative work, especially in advertising, design, or media

  2. an advertisement, image, video, or other campaign asset

Beyond the definition

Being creative isn't just about painting pretty pictures or writing beautiful poems—though it can be! It's about having the ability to come up with new and original ideas, solve problems in unique ways, and see things from a different perspective. Think of a chef inventing a brand-new dish, an engineer designing a groundbreaking bridge, or even a child building a magnificent fort out of blankets and pillows; all are examples of creativity at work.

Sometimes "creative" describes people—a creative artist or a creative thinker. Other times, it describes the result of that thinking—a creative solution or a creative approach. A writer might describe their process as "a very creative one," meaning it is full of imagination and unexpected turns. It's what makes life interesting!

Examples

  1. 1

    Personal crafts

    She's very creative and makes her own birthday cards every year.

  2. 2

    Customer communication

    We need a creative way to explain this to customers.

  3. 3

    Creative writing

    The school offers classes in art, music, and creative writing.

    • Phrasecreative writing

      writing stories, poems, and other imaginative work

  4. 4

    Cooking

    You can be creative with leftovers instead of throwing them away.

    • Patternbe creative with + resource

      use it in an original or clever way

More examples
  1. 5

    Workplace

    The new manager gave the team more time for creative work.

  2. 6

    Marketing

    Their marketing team came up with a creative campaign that people actually remembered.

  3. 7

    Storytelling

    The film takes a creative approach to a familiar story.

  4. 8

    Financial reporting

    Some companies got into trouble for using creative accounting.

    • Domaincreative accounting

      accounting methods that hide the real financial situation

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • creative writing
  • creative thinking
  • creative solution
  • creative director

Word family

Explore

  • idea generation
  • design thinking

Forms and spellings

2 forms open this card.

Main spelling

  • creativenounadjective

Forms

  • creativespluralnounadjective