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creativity

A2
noun

Pronunciation

UK

  • /kriːˌeɪtˈɪvɪti/

US

  • /ˌkrieɪˈtɪvəti/

Description

Creativity isn't just about painting masterpieces or writing novels—though it certainly can be! It is the ability to come up with something new, whether that's a solution to a problem, a fresh approach to an old task, or simply seeing things in a different light. Think of a chef inventing a brand-new dish, an engineer designing a more efficient machine, or even a child building an amazing fort out of blankets and pillows—these are all examples of creativity at work. It is the spark that drives innovation and makes life interesting! You might say someone is creative, or describe an idea as creative.

Examples

  1. 1

    Art class

    The art teacher encourages creativity instead of asking everyone to copy the same picture.

  2. 2

    Marketing

    Good marketing needs both clear facts and creativity.

  3. 3

    Problem solving

    She showed real creativity in solving the storage problem in her small apartment.

  4. 4

    Project work

    We need someone who can bring creativity to the project.

  5. 5

    Strict rules

    Too many strict rules can limit creativity.

  6. 6

    Travel inspiration

    Travel often sparks creativity for writers and designers.

  7. 7

    Creative burst

    After weeks of feeling stuck, he suddenly had a burst of creativity and finished two songs.

    • Phrase

      a burst of creativity

      a short period with many strong new ideas

  8. 8

    Technical fields

    Even in a technical field like engineering, there is room for creativity.

    • Phrase

      there is room for

      there is space or opportunity for

Forms and spellings

1 form open this card.

Main spelling

  • creativitynoun