assurance
B2Pronunciation
UK
- /əʃjˈɔːrəns/
US
- /əˈʃʊrəns/
Description
- confidence
- certainty
- guarantee
- promise
Assurance isn't just knowing something is true—it's the feeling of complete certainty. Think about a skilled tightrope walker; their years of practice give them the assurance to move without fear. It can also be a promise or guarantee offered to someone else. A salesperson giving their assurance about a vehicle's quality is promising reliability. You might offer someone your assurance that you'll keep a secret—a pledge of trustworthiness. Assurance isn't about luck; it's about solid ground beneath your feet, whether internal or given by another.
Assurance has several layers of meaning, all revolving around the idea of certainty and confidence. At its core, assurance is a feeling of being sure that something will happen or is true. It's more than just hope; it's a deep-seated conviction. For example: "She spoke with assurance, convincing everyone she was right." This describes an internal state—a confident manner stemming from self-belief.
However, assurance also functions as a promise or guarantee offered to someone else. A warranty on a product provides assurance that it will be repaired if it breaks. An insurance policy offers financial assurance in case of loss. You might give someone your "assurance" that you'll arrive on time—essentially making a pledge to fulfill an obligation.
The context is key! "He lacked assurance" suggests insecurity, while "She sought assurance from her friend" implies needing reassurance or confirmation. Assurance can also refer to the quality of being certain about something: "The data provided little assurance that the project would succeed."
Historically, "assurance" comes from a Latin root meaning "to secure," highlighting its connection to safety and reliability.
So whether it's an inner feeling of confidence, a promise made to another, or a guarantee of quality—assurance is about providing certainty in an uncertain world.
Examples
- 1
Safety
She wanted some assurance that her children would be safe.
- 2
Workplace promise
The manager gave staff repeated assurances that no one would lose their job.
- 3
Confident manner
He answered the questions with assurance.
Phrase
with assurance
in a confident way
- 4
Personal confidence
Her calm assurance made people trust her right away.
- 5
Extra certainty
For extra assurance, we checked the figures a second time.
Phrase
for extra assurance
to feel more certain
- 6
Quality control
The company has a strict quality assurance system.
Phrase
quality assurance
checking that a product or service meets a standard
Forms and spellings
2 forms open this card.
Main spelling
- assurancenoun
Forms
- assurancespluralnoun