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assurance

B2
noun

Pronunciation

UK

  • /əʃjˈɔːrəns/

US

  • /əˈʃʊrəns/

Description

Assurance isn't just knowing something is true—it's the feeling of complete certainty. Think about a skilled tightrope walker; their years of practice give them the assurance to move without fear. It can also be a promise or guarantee offered to someone else. A salesperson giving their assurance about a vehicle's quality is promising reliability. You might offer someone your assurance that you'll keep a secret—a pledge of trustworthiness. Assurance isn't about luck; it's about solid ground beneath your feet, whether internal or given by another.

Examples

  1. 1

    Safety

    She wanted some assurance that her children would be safe.

  2. 2

    Workplace promise

    The manager gave staff repeated assurances that no one would lose their job.

  3. 3

    Confident manner

    He answered the questions with assurance.

    • Phrase

      with assurance

      in a confident way

  4. 4

    Personal confidence

    Her calm assurance made people trust her right away.

  5. 5

    Extra certainty

    For extra assurance, we checked the figures a second time.

    • Phrase

      for extra assurance

      to feel more certain

  6. 6

    Quality control

    The company has a strict quality assurance system.

    • Phrase

      quality assurance

      checking that a product or service meets a standard

Forms and spellings

2 forms open this card.

Main spelling

  • assurancenoun

Forms

  • assurancespluralnoun