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assertiveness

B2
noun

Pronunciation

UK

  • /əsˈɜːtɪvnəs/

US

  • /əˈsɜrtɪvnəs/

Description

Imagine a gentle but firm wave breaking on the shore – that's a good image for assertiveness. It's not about being aggressive or bossy, but about confidently and clearly expressing your thoughts, feelings, and needs without violating the rights of others. Think of it as finding your voice and using it respectfully.

An assertive person might politely decline an invitation they don't want to accept, ask for help when they need it, or calmly state their opinion even if it differs from someone else's. It's a skill that builds healthy relationships and boosts self-esteem. A shy person might wish they were more assertive in a meeting, while an aggressive person often lacks assertiveness because they rely on intimidation instead of respectful communication.

Examples

  1. 1

    Workplace meetings

    Her assertiveness in meetings helped her ideas get noticed.

  2. 2

    Customer service

    The job requires patience and assertiveness when dealing with difficult clients.

  3. 3

    Speaking up

    He is learning to speak with more assertiveness instead of apologizing for every suggestion.

  4. 4

    Common confusion

    Some people mistake assertiveness for aggression, but they are not the same.

  5. 5

    Salary negotiation

    His lack of assertiveness made the salary negotiation harder than it needed to be.

  6. 6

    Boundaries

    Assertiveness can help you set clear boundaries without sounding rude.

Forms and spellings

1 form open this card.

Main spelling

  • assertivenessnoun