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association

A2
noun

Pronunciation

UK

  • /əsˈəʊsɪˈeɪʃən/

US

  • /əˌsoʊsiˈeɪʃən/
  • /əˌsoʊʃiˈeɪʃən/

Description

An association is a connection or relationship between things—it represents how we connect ideas, people, or events in our minds. Think of it as building bridges between different parts of your world. You might have a strong association between the smell of cookies and happy childhood memories. It also refers to an organized group of people with a shared purpose, like a professional association for doctors or lawyers. If you feel a sense of belonging within that group, it's because of the common bonds and associations you share with its members.

Examples

  1. 1

    Medical research

    Doctors have found a strong association between smoking and heart disease.

  2. 2

    City identity

    For many people, the city still has an association with fashion and design.

  3. 3

    Personal memory

    That smell always brings back happy associations with my grandmother’s kitchen.

  4. 4

    Social values

    The film challenges the usual association of success with money.

    • Pattern

      the association of A with B

      the way people connect A and B

  5. 5

    Business group

    She joined the local business association to meet other small business owners.

  6. 6

    Museum partnership

    The exhibition was created in association with a museum in Paris.

    • Phrase

      in association with

      together with, in partnership with

  7. 7

    Criticism by connection

    He was criticized by association after his business partner was arrested.

    • Phrase

      by association

      because of a connection to someone else

Forms and spellings

2 forms open this card.

Main spelling

  • associationnoun

Forms

  • associationspluralnoun