connotation
C2Pronunciation
UK
- /kɒnəʊtˈeɪʃən/
US
- /ˌkɑnəˈteɪʃən/
Description
- suggested meaning
- emotional association
- positive/negative tone
Words aren't just about their dictionary definitions—they carry connotations, the feelings or ideas we associate with them beyond what they literally mean. Think of "home." The definition is a place where someone lives, but the connotation is warmth, comfort, and family. A word can have positive connotations (like "youthful") or negative ones (like "childish"), even if they technically describe similar things. Understanding connotation is key to truly understanding what someone means, not just what they say. Imagine a politician describing their plan as "bold" versus "reckless"—same idea, very different feelings!
Every word has two main parts: its *denotation, which is the literal dictionary definition, and its connotation, which is the emotional or cultural association that goes along with it. Denotation is what a word is; connotation is what a word suggests*.
Think of the words "house" and "home." They both denote a building where someone lives. However, "home" carries connotations of warmth, family, security, and belonging – feelings that "house" doesn't necessarily evoke. Similarly, "thrifty" and "cheap" both describe saving money, but "thrifty" has a positive connotation of wisdom and resourcefulness, while "cheap" suggests stinginess or poor quality.
Connotations are subjective and can vary based on personal experience, culture, and context. What one person associates with a word might be different for another. Authors, speakers, and advertisers carefully choose words not just for their denotation but also for the connotations they create to influence how an audience feels and thinks.
For example, describing a protest as a "gathering" versus a "riot" drastically changes the connotation – one suggests peaceful assembly, the other implies violence and chaos. Recognizing these subtle shades of meaning is crucial for critical thinking, effective communication, and understanding the nuances of language. So, while denotation tells you what something is, connotation reveals how we feel about it.
Examples
- 1
Negative tone
The word "cheap" often has a negative connotation.
- 2
Color symbolism
For many people, the color green has connotations of nature and growth.
- 3
Word comparison
Calling someone "childlike" has a warmer connotation than calling them "childish."
- 4
Political associations
The slogan still carries connotations of the political debates of the 1990s.
Pattern
carry connotations of + idea/period
make people think of it
- 5
Generational meaning
For younger workers, the word "career" may have a different connotation than it had for their parents.
Forms and spellings
2 forms open this card.
Main spelling
- connotationnoun
Forms
- connotationspluralnoun