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zag

C2
noun

Pronunciation

UK

  • /zˈæɡ/

US

  • /ˈzæɡ/

Description

Imagine a winding road. Most of the time it bends gently, but then it suddenly shoots off left or right. That sudden move is a zag: a quick, sharp change in direction. It is most often used for movement, but it can also describe a sudden change in thought, plan, or approach. If you zag while someone is chasing you, you suddenly dart a different way to try to lose them.

The word suggests a quick, angular motion. Think of a jagged line or the path of someone dodging through traffic. It is often used for anything that does not move in a straight, steady way. A car can zag to avoid something in the road, and a discussion can zag when it suddenly goes in a new direction.

Examples

  1. 1

    Quick movement

    The kid zigged and zagged through the crowd to catch the bus.

  2. 2

    Narrative shift

    The story seems simple at first, but then it zags into political drama.

    • Pattern

      zag into + new direction

      suddenly move in a different direction

  3. 3

    Business strategy

    While other brands raised their prices, this company zagged and made its basic model cheaper.

    • Phrase

      when others zig, zag

      do something different from the usual trend

Forms and spellings

1 form open this card.

Main spelling

  • zagnoun