WordGarden.ioupmarket
A2Pronunciation
UK
- /ˈʌpmɑːkˌɪt/
US
- /ˈəpˌmɑrkət/
Meanings
Adjective
relatively expensive, stylish, or aimed at affluent customers
Adverb
toward a more expensive or affluent part of the market
Beyond the definition
Imagine strolling through a market—you'll find stalls selling everyday goods alongside boutiques offering handcrafted leather bags and designer clothes. Those boutiques are upmarket. The word "upmarket" describes something aimed at wealthier customers, suggesting quality, style, and often a higher price point. It's not just about being expensive; it's about appealing to a discerning taste. A restaurant might be upmarket because of its sophisticated menu and elegant atmosphere, or a neighborhood could become upmarket as property values rise and trendy shops open. Think champagne instead of soda—that's upmarket!
"Upmarket" describes products, services, or locations geared toward affluent customers who are willing to pay more for quality, exclusivity, and prestige. It is a term often used in marketing and retail to signal a higher tier of offering. While "expensive" simply refers to price, "upmarket" implies a certain lifestyle association—sophistication, luxury, and status.
You might hear about an upmarket hotel with lavish amenities, or an upmarket car boasting cutting-edge technology and design. It can also describe areas undergoing gentrification: "The neighborhood is becoming increasingly upmarket as new businesses cater to a wealthier clientele." It's important to note that "upmarket" isn't necessarily about being the most expensive option available, but rather positioning a brand or service above the mainstream market.
Originally, the term suggested moving "up" in terms of quality and price—hence "upmarket." Today, it is widely used across various industries, from fashion and food to travel and real estate, to indicate a focus on premium experiences for those who appreciate the finer things in life. So, next time you see something described as upmarket, picture a world of refined taste and elevated standards.
Examples
- 1
Hotel
They stayed in an upmarket hotel near the beach.
- 2
Restaurant
The restaurant looks casual, but the menu is surprisingly upmarket.
- 3
Business strategy
The company is trying to move upmarket with a new line of designer furniture.
- Phrasemove upmarket
start targeting richer customers
- 4
Property buyers
Most of the new flats are aimed at upmarket buyers from London.
See also
Forms and spellings
1 form open this card.
Main spelling
- upmarketadjective