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premium

B2
nounadjective

Pronunciation

UK

  • /prˈiːmiəm/

US

  • /ˈprimiəm/

Description

Think of "premium" as the better version of something. It describes things that are above average in quality, features, or price. You might pay a premium (a higher price) for a better coffee blend, a better seat at a concert, or a cable channel with no commercials. It suggests a higher-level experience that usually costs more. If a car company offers a "premium package," it means you get extra features and comfort.

Imagine you're choosing ice cream. You could get regular vanilla, but if you want something extra special, richer, smoother, and with more flavor, you might choose the higher-end brand. That extra quality often comes at a higher price. But it is not just about cost; sometimes "premium" simply means the best available in that group.

Examples

  1. 1

    Product quality

    This laptop costs more, but it feels like a premium product.

  2. 2

    Travel upgrade

    The airline charges extra for premium seats near the front.

  3. 3

    Subscription access

    Some articles are only available to premium subscribers.

  4. 4

    Insurance payment

    My health insurance premium is due at the end of the month.

    • Domain

      an insurance premium

      the amount you pay for insurance

  5. 5

    Housing demand

    Families often pay a premium for homes near good schools.

    • Pattern

      pay a premium for + desirable thing

      pay extra because it is special or in high demand

  6. 6

    Business priorities

    The company places a premium on reliability, so every part is tested twice.

    • Pattern

      place a premium on + quality

      treat it as especially important

  7. 7

    Scarce resource

    In a small apartment, storage space is at a premium.

    • Phrase

      at a premium

      hard to get and therefore valuable

  8. 8

    Stock price

    Investors bought the shares at a premium above the market price.

    • Pattern

      at a premium above + price/value

      for a higher price than the usual value

Forms and spellings

2 forms open this card.

Main spelling

  • premiumnounadjective

Forms

  • premiumspluralnounadjective