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toehold

C2
noun

Pronunciation

UK

  • /tˈəʊhəʊld/

US

  • /ˈtoʊˌhoʊld/

Description

Imagine a rock climber scaling a sheer cliff face. They do not just leap. They search for tiny cracks and edges, a toehold where they can place a foot and push upward. A toehold is any small or shaky place where you can get a grip, literally or figuratively. It is the first step toward doing something difficult. A company might find a toehold in a new market with a unique product, or a political candidate might seek a toehold by focusing on local issues.

The image of a climber is key: it's not necessarily comfortable—just enough to hold on and begin your ascent. A toehold can be fragile but essential for progress. Think of it as the first small victory in a larger battle.

Examples

  1. 1

    Climbing

    Halfway up the cliff, he stopped and looked for a toehold.

  2. 2

    Market entry

    The brand got a toehold in the market by selling online first.

    • Pattern

      get a toehold in + place/field

      gain a small but useful position there

  3. 3

    Politics

    The opposition party hopes to win one seat and establish a toehold in the region.

  4. 4

    Career entry

    Those short-term contracts gave her a toehold in the film industry.

Forms and spellings

1 form open this card.

Main spelling

  • toeholdnoun