spiel
C2Pronunciation
UK
- /spˈiːl/
US
- /ˈspil/
Description
- sales pitch
- practiced talk
- persuasive line
- canned explanation
A "spiel" is not about spelling. It is about talking, usually in a smooth, practiced, persuasive way. The word was first linked to the quick patter of carnival barkers trying to pull people into a game or show. Think of a salesperson giving the same polished pitch again and again, or someone launching into a ready-made excuse. A spiel is usually meant to sell, persuade, impress, or talk someone into something. It is not always dishonest, but it often suggests that the speech sounds rehearsed, pushy, or a little too slick. You might hear, "Don't give me that spiel," when someone does not want the usual pitch or explanation.
The word "spiel" is related to German and Yiddish words connected with play or performance, and it grew popular in English through the world of traveling performers, showmen, and carnival hawkers. These people had to hold attention fast, so they developed a lively, repeated way of talking to draw in a crowd and get people to join a game, watch a show, or spend money.
Today, a spiel usually means a long or polished bit of talk that is meant to persuade. It is often linked with sales ("He gave me the whole spiel about the car"), but it can also mean a prepared explanation, excuse, or routine that someone has clearly given before. When people use the word, they often suggest that the talk feels rehearsed, formulaic, or meant to win someone over rather than simply inform them.
A spiel is not necessarily false, but it often carries a hint of pressure, exaggeration, or showmanship. Someone might say, "I've heard that spiel before," meaning they recognize the pattern and are not impressed by it. The word can also be used as a verb, especially in informal English, for giving that kind of talk.
While it started with carnivals and street performance, the term now applies much more widely. You can use it for a product pitch, a tourist guide's repeated introduction, a politician's familiar talking points, or anyone's well-worn explanation. In everyday use, the word usually carries a slightly doubtful tone: the speaker may be skilled and convincing, but the listener often feels they are being worked on.
Examples
- 1
Sales pitch
The salesman started his usual spiel about limited-time offers.
- 2
Long explanation
I only asked for directions, but he launched into a ten-minute spiel about the history of the town.
Phrase
launch into a spiel
start talking at length, often in a practiced way
- 3
Family advice
Whenever we mention moving, Dad gives us a spiel about job security and mortgage rates.
- 4
Corporate language
Skip the corporate spiel and tell me what the app actually does.
Forms and spellings
2 forms open this card.
Main spelling
- spielnounverb
Forms
- spielspluralnounverb