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sell

A1
Common

Pronunciation

UK

  • /sˈɛl/

US

  • /ˈsɛl/

Meanings

Verb

  1. to give something to a buyer in exchange for money

  2. to promote or pitch a product or service in order to get buyers

  3. to make an idea, story, or plan seem acceptable or appealing to others

Noun

  1. a persuasive pitch or tactic meant to win acceptance or a purchase

Beyond the definition

To sell something usually means to give it to someone in exchange for money, like at a shop, a market, or a lemonade stand. But "sell" is not always about money. You can "sell" someone on an idea by making it sound good and worth trying. People also use it when someone makes something seem real or believable, like an actor who really sells a scene. And if you "sell yourself short," you accept less than you deserve or do not see your own value clearly.

Examples

  1. 1

    Everyday retail

    They sell fresh bread and coffee at the station.

  2. 2

    Secondhand sale

    We sold our old sofa to a student down the street.

  3. 3

    Auction price

    The painting sold for $2,000 at auction.

  4. 4

    Sales performance

    These shoes are expensive, but they still sell well online.

More examples
  1. 5

    Event tickets

    The concert sold out in less than an hour.

    • Phrasesell out

      all the tickets or items are sold

  2. 6

    Sales pitch

    The salesman tried to sell me a more expensive phone plan.

  3. 7

    Advertising

    The ad is really selling a lifestyle, not just a product.

  4. 8

    Genre marketing

    The movie was sold as a comedy, but it was actually quite dark.

    • Patternsell X as Y

      present X in a particular way

  5. 9

    Persuasion

    She sold me on the idea of taking a year off.

    • Patternsell someone on + idea/plan

      persuade them that it is good

  6. 10

    Job interviews

    In interviews, he knows how to sell himself.

    • Phrasesell yourself

      present yourself in a convincing way

  7. 11

    Reluctance

    I'm still not sold on working weekends.

    • Patternbe sold on + idea/plan

      be convinced that it is good

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • sell a product
  • sell at a profit
  • sell out
  • sell something online

Word family

Explore

Forms and spellings

4 forms open this card.

Main spelling

  • sellnounverb

Forms

  • soldpast tensepast participleverbnoun
  • selling-ing formverbnoun
  • sellsverbnoun