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runup

Rare

Pronunciation

UK

    US

    • /ˈrəˌnəp/

    Meanings

    Noun

    1. the period leading up to an important event

    2. a sharp rise in price or value, especially in markets

    3. a running approach before a jump, kick, bowl, or similar action in sport

    Beyond the definition

    Imagine a sprinter getting ready for a race. They do not just start from a standstill -- they take a runup. A runup is the approach or period of preparation before something bigger happens. It can be literal, like the distance an athlete uses to gain speed before a jump, or figurative. Think about the runup to Christmas: all the shopping, decorating, and planning that happens in the weeks before the big day.

    The term often suggests growing energy or momentum. A company might have a long runup to launching a new product, building interest with teasers and marketing. It can also mean a sharp rise, especially in finance; for example, a stock may see a big runup before earnings. It is about the lead-in, the build toward something, or sometimes the rise itself.

    Examples

    1. 1

      Election

      In the runup to the election, both parties increased their advertising.

      • Patternin the runup to + event

        in the period just before it

    2. 2

      Exams

      She barely slept in the runup to her final exams.

    3. 3

      Market prices

      Analysts said the recent runup in oil prices could hurt airlines.

      • Patterna runup in prices

        a quick rise in prices

    4. 4

      Investing

      Some investors avoided the stock because its earlier runup seemed too steep.

    See also

    Similar

    Shades of meaning

    Contrast

    Used with (collocations)

    • in the run-up to
    • the run-up to an election
    • during the run-up

    Explore

    • campaign period
    • advance planning

    Forms and spellings

    1 form open this card.

    Main spelling

    • runupnoun