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redirect

A2
Fairly common

Pronunciation

UK

  • /rˌiːdaɪrˈɛkt/

US

  • /ˌridərˈɛkt/

Meanings

Verb

  1. to send or turn someone or something to a different place, person, or route

  2. to shift attention, a conversation, or effort toward a different subject or target

  3. to send a web user, page request, or data flow to a different address or resource

Noun

  1. a web instruction or response that sends a user or request to a different address

Beyond the definition

Imagine you're giving directions. If the road ahead is closed, you might redirect someone onto another route—turning them away from their original path and sending them toward a new one. This applies to much more than just roads! A website can redirect you to a different page if the one you requested no longer exists. Similarly, a teacher might redirect a student's attention back to the lesson when they become distracted. It's all about shifting the flow of movement or focus. Think of it like a traffic controller guiding things along a new, more appropriate course.

Examples

  1. 1

    Traffic control

    Police redirected traffic around the accident.

  2. 2

    Website forwarding

    If you use the old web address, the site will redirect you to the new page.

  3. 3

    Phone call

    Let me redirect your call to the sales department.

  4. 4

    Conversation management

    She tried to redirect the conversation before it became too personal.

More examples
  1. 5

    Emotional energy

    The coach redirected the players' frustration into extra practice.

    • Patternredirect something into + new use/result

      turn it toward a different use or result

  2. 6

    Public funding

    This year, the city redirected money from road repairs to flood prevention.

    • Patternredirect something from A to B

      move it away from one purpose and use it for another

See also

Similar

Shades of meaning

Contrast

Used with (collocations)

  • redirect traffic
  • redirect a call
  • redirect attention
  • redirect resources

Word family

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Forms and spellings

4 forms open this card.

Main spelling

  • redirectverb

Forms

  • redirectedpast tenseverb
  • redirecting-ing formverb
  • redirectsverb