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popularizer

A2
noun

Pronunciation

UK

  • /pˈɒpjʊlˌɑːraɪzə/

US

  • /ˈpɑpjələrˌaɪzər/

Description

A popularizer is not always the creator of something new. Instead, they take ideas that seem complex, technical, or limited to a small group and make them easier for more people to understand. Think of it this way: a scientist might discover an important theory, but a popularizer is the writer, teacher, or speaker who explains that theory in a clear and engaging way. They do not just make things simpler; they help carry ideas from experts to everyone else.

In the past, the word sometimes suggested that the person was not deeply involved in the original work and was more of a communicator than an innovator. Today, though, this role is often seen as valuable and necessary. Bill Nye is a good example: he did not invent science, but he helped make it exciting and understandable for a generation of viewers. You can also say that someone popularized a fashion trend, a food, or a style of music by helping it reach the mainstream.

Examples

  1. 1

    Science communication

    Carl Sagan was a gifted popularizer of science.

  2. 2

    Museum education

    The museum hired a popularizer to help turn the research into clear stories for visitors.

  3. 3

    Academic reputation

    She is better known as a popularizer than as an original theorist.

  4. 4

    Simplification risk

    Popularizers can make difficult ideas easier to follow, but they sometimes leave out important details.

Forms and spellings

1 form open this card.

Main spelling

  • popularizernoun