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pervasive

C2
adjective

Pronunciation

UK

  • /pəvˈeɪsɪv/

US

  • /pərˈveɪsɪv/

Description

Imagine the smell of freshly baked bread wafting through a small town – it seems to be everywhere, doesn't it? That's what "pervasive" means. It describes something that spreads widely and is noticeable in almost every part of a place, group, or situation. Think of social media; it has become a major part of modern life, influencing how we communicate, get our news, and even see the world.

Pervasive isn't just about physical things. Ideas, feelings, or problems can be pervasive too. A sense of anxiety might be pervasive during a stressful time, affecting thoughts and actions throughout the day. It's stronger than simply "common" – it suggests something has truly spread through a situation.

Examples

  1. 1

    Smell

    By evening, a pervasive smell of smoke hung over the neighborhood.

  2. 2

    Everyday technology

    Smartphones have become pervasive in everyday life.

  3. 3

    Election anxiety

    There was a pervasive sense of anxiety before the election.

  4. 4

    Police trust

    The report found a pervasive lack of trust in the police.

  5. 5

    Workplace culture

    The company is trying to change a pervasive culture of blame.

  6. 6

    Popular media

    These stereotypes are still pervasive across popular media.

Forms and spellings

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Main spelling

  • pervasiveadjective