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paradoxically

C2
adverb

Pronunciation

UK

  • /pˌærədˈɒksɪkli/

US

  • /ˌpɛrəˈdɑksəkəli/
  • /ˌpɛrəˈdɑksəkli/

Description

"Paradoxically" describes a situation that seems like it should not be true, or goes against what you would expect, yet it turns out to be true. It highlights a moment where two ideas seem to clash at the same time. Think of the common saying, "less is more." At first glance, that sounds impossible, right? But in design or communication, making things simpler often makes them stronger. That is a paradox.

You might observe that a person is "paradoxically shy yet thrives on stage," or note that "paradoxically, the most expensive equipment was the least reliable." It is a way of pointing out the strange turns life can take, where the real situation is the opposite of what common sense seems to suggest.

Examples

  1. 1

    Workplace rules

    The new rules were meant to save time, but paradoxically, they made meetings longer.

  2. 2

    Productivity

    Paradoxically, doing less each day helped her get more work done.

  3. 3

    Town character

    The town feels quiet and old-fashioned, yet paradoxically it is full of young artists and new cafes.

  4. 4

    Consumer choice

    Paradoxically, the more choices customers had, the less happy they were with their decision.

  5. 5

    Sports result

    Paradoxically enough, the team started winning after its best player was injured.

Forms and spellings

1 form open this card.

Main spelling

  • paradoxicallyadverb