outsell
C2Pronunciation
UK
- /aʊtsˈɛl/
US
- /aʊtˈsɛl/
Description
- Sell more than
- surpass in sales
- move more units
- exceed in volume
Imagine two lemonade stands on a hot summer day. If Maya's stand sells 20 cups of lemonade while Leo's sells only 15, we say Maya outsold Leo. It means to sell more of something than another person, product, or company. You will usually hear "outsell" when people compare competing businesses or products. It is mainly about selling a larger number of items, not just making more money.
To "outsell" someone means to exceed their sales figures by selling a greater quantity of goods or services than they do, usually within a certain time and market. It is a term strongly linked to commerce and competition. For example: "The new smartphone model is expected to outsell its predecessor," or "Despite the economic downturn, our company continues to outsell our rivals."
In most cases, outsell is used to compare how many units are sold. People normally use it when one book, phone, brand, or store sells more than another. If the focus is only on money earned, speakers are more likely to say "earn more revenue" or "bring in more money" instead.
The context is usually competitive—you wouldn't say "I outsold myself" (unless you were comparing your current performance against your past results!). It's always about comparing performance against another entity. You'll frequently encounter it in business reports, marketing analyses, and news articles covering retail or product launches. Think of the annual battle between toy companies during the holiday season—they are constantly striving to outsell each other!
So, when you hear "outsell," picture a race for market share, where success is measured by how many more products (or dollars) one entity moves compared to another.
Examples
- 1
Product launch
The new phone outsold last year's model in its first week.
- 2
Retail trends
In many stores, digital gift cards now outsell paper ones.
- 3
Music sales
The album outsold every other release that month.
- 4
Rival brands
The cheaper brand outsold its biggest rival by almost two to one.
Phrase
by two to one
with about twice as many sales
- 5
Unexpected success
Even with poor reviews, the sequel was outselling the original by the end of the summer.
Forms and spellings
1 form open this card.
Main spelling
- outsellverb