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outsell

C2
verb

Pronunciation

UK

  • /aʊtsˈɛl/

US

  • /aʊtˈsɛl/

Description

Imagine two lemonade stands on a hot summer day. If Maya's stand sells 20 cups of lemonade while Leo's sells only 15, we say Maya outsold Leo. It means to sell more of something than another person, product, or company. You will usually hear "outsell" when people compare competing businesses or products. It is mainly about selling a larger number of items, not just making more money.

Examples

  1. 1

    Product launch

    The new phone outsold last year's model in its first week.

  2. 2

    Retail trends

    In many stores, digital gift cards now outsell paper ones.

  3. 3

    Music sales

    The album outsold every other release that month.

  4. 4

    Rival brands

    The cheaper brand outsold its biggest rival by almost two to one.

    • Phrase

      by two to one

      with about twice as many sales

  5. 5

    Unexpected success

    Even with poor reviews, the sequel was outselling the original by the end of the summer.

Forms and spellings

1 form open this card.

Main spelling

  • outsellverb