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objectification

B2
Uncommon

Pronunciation

UK

  • /ɒbdʒˌɛktɪfɪkˈeɪʃən/

US

    Meanings

    Noun

    1. the reduction of a person, especially a woman, to sexual appeal or sexual use

    2. the treatment of a person as a thing or instrument rather than as fully human

    3. the treatment or expression of something abstract, subjective, or personal as an object or objective fact

    Beyond the definition

    Imagine you're admiring a beautiful painting. You notice its colors and shape, but it is only an image. This idea is similar: it happens when we treat a person only for their looks or usefulness and ignore their personality, thoughts, feelings, and own life. It's like seeing someone as a tool for our wants instead of as a full human being.

    This is not always intentional. We often see it in media, for example in ads that focus only on bodies. But it can also happen in everyday life, when someone is judged or valued mainly for how they look instead of who they are. It is a subtle but powerful way to reduce another person's humanity. Think about the phrase "eye candy." That is a clear example.

    Examples

    1. 1

      Advertising

      The article discusses the objectification of women in advertising.

    2. 2

      Music video

      Many viewers criticized the music video for its sexual objectification of the dancers.

    3. 3

      Personal discomfort

      She felt uncomfortable with compliments that focused only on her body, because they crossed into objectification.

    4. 4

      Athlete campaign

      The campaign tries to challenge objectification by showing athletes as people with goals and voices, not just as bodies.

    More examples
    1. 5

      Men in media

      Some critics argue that objectification can happen to men too, especially in entertainment and fitness media.

    See also

    Similar

    Shades of meaning

    Contrast

    Used with (collocations)

    • sexual objectification
    • objectification of women
    • objectifying gaze

    Word family

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    Forms and spellings

    1 form open this card.

    Main spelling

    • objectificationnoun