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objectification

B2
noun

Pronunciation

UK

  • /ɒbdʒˌɛktɪfɪkˈeɪʃən/

US

  • /ɑːbdʒˌɛktɪfɪkˈeɪʃən/

Description

Imagine you're admiring a beautiful painting. You notice its colors and shape, but it is only an image. This idea is similar: it happens when we treat a person only for their looks or usefulness and ignore their personality, thoughts, feelings, and own life. It's like seeing someone as a tool for our wants instead of as a full human being.

This is not always intentional. We often see it in media, for example in ads that focus only on bodies. But it can also happen in everyday life, when someone is judged or valued mainly for how they look instead of who they are. It is a subtle but powerful way to reduce another person's humanity. Think about the phrase "eye candy." That is a clear example.

Examples

  1. 1

    Advertising

    The article discusses the objectification of women in advertising.

  2. 2

    Music video

    Many viewers criticized the music video for its sexual objectification of the dancers.

  3. 3

    Personal discomfort

    She felt uncomfortable with compliments that focused only on her body, because they crossed into objectification.

  4. 4

    Athlete campaign

    The campaign tries to challenge objectification by showing athletes as people with goals and voices, not just as bodies.

  5. 5

    Men in media

    Some critics argue that objectification can happen to men too, especially in entertainment and fitness media.

Forms and spellings

1 form open this card.

Main spelling

  • objectificationnoun